I'm Necessarily Parasitic In A

What We Do As A Community, As A Society, For Each Other, Matters As Much As What We Do For Ourselves. It Sounds A Little Trite, But There's A Powerful Amount Of Truth In That, I Think.

I Think Actually The Marketing Community Is Approaching A Crisis: There Are Just Too Many Messages Competing For Too Little Attention. That Is The Fundamental Problem.

That Is The Paradox Of The Epidemic: That In Order To Create One Contagious Movement, You Often Have To Create Many Small Movements First.

..... It Would Be Interesting To Find Out What Goes On In That Moment When Someone Looks At You And Draws All Sorts Of Conclusions.

Starting Epidemics Requires Concentrating Resources On A Few Key Area. The Law Of The Few Says That Connectors, Mavens, And Salesman Are Responsible For Starting Word-of-mouth Epidemics, Which Means That If You Are Interested In Starting A Word-of-mouth Epidemic , Your Resources Ought To Be Solely Concentrated On These Three Groups. No One Else Matters.